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Talk is cheap or so goes the maxim. Every generation esteems authenticity but especially the present one. This generation is more impressed with the way you live than the words you say. FutureCast executive Greg Vodicka has discussed this concept extensively and challenges organizations to consider the difference between StoryLiving and Storytelling.”

The learning curve for “Next-Gen” students may be accelerated through a good narrative but stories are only as compelling as the people who actually live them. Creatively interweaving truth via the nuance of a great story is necessary if you want to increase the effectiveness of impact with students today. However, it is imperative that the storyline be undergirded by the solid foundation of our lives for maximum influence.

Allow me to illustrate this practically:

  • Is your organization’s brand promise a slogan or a value?
  • Are you the same person off the platform as you are behind a pulpit?
  • Do you teach your students about self-control in the areas of sex, alcohol, and what they view on the internet – but find yourself failing to control your own personal vices like weight, procrastination and disorganization?
  • Have you espoused the virtues of honesty but your employees have seen you “cut corners” on tax matters or cheat other vendors?
  • Is there consistency in your talk about holiness and your walk?
  • Are you an example to be followed as a leader or are you the type that feels self-entitled because you are a leader?

Jesus said in Matthew 5:16, Let your light so shine before men, that they may see your good works and glorify your Father in heaven.

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