If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them.  “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss.

Dispatches From The Millennial Mega Mashup: The Influence of Hispanic Millenials

Jake Katz, Ypulse’s Chief Architect, opened the Millennial Mega Mashup telling conference attendees that “we’re a collective thinking about what’s happening with [Millennials] from a lot of different perspectives.” Today, the conference focused not on only on what makes certain cultural moments particularly Millennial, but also how those moments reflect Millennial Hispanics. Their cultural reference points are different, from family dynamics to language and slang to shopping.

Millennial Mamis Are Similar To — And Different From — Millennial Moms

Patricia Shibata, VP, Multicultural Practice Lead at McCann Worldgroup, was on site to talk about how Hispanic Millennial Moms are both similar and different from Millennial moms overall.

When most people think about older Millennials in their 20s, they think of them going to bars and concerts, but with Hispanic Millennials, it’s a different picture. Many are in the role of parents — 26% of Hispanic women become moms by age 19 — taking their kids to playgrounds and having family time. But they are Millennial moms first and Hispanic second.

Because of that, there are many similarities among Hispanic Millennial moms and Millennial moms in general, as well as some key differences. They celebrate their differences, but also realize they’re connected to a larger group.

Read entire article here.

After Gen X, Millennials, what should next generation be? – Bruce Horovitz

A frantic race to name the next generation of American consumers may be nearing the finish line.

The winner could walk off with fame, fortune — and way cool bragging rights.

But exactly what do you call a generation of techno-junkies? How about Generation Wii — after the wildly popular home video game console? Or, perhaps, the iGeneration — with a wink and nod to Apple’s iPod and iPhone? Both are in the running. So are a bunch of other tech-drenched monikers, including Gen Tech, Digital Natives and, of course, Net Gen.

“Everyone wants to be the first to come up with the name,” says Cheryl Russell, dubbed the goddess of demography at New Strategist Publications, who is one of several with claims to have coined the term iGeneration, which she says she created three years ago. “It’s cool — and you gain credibility.”

Read entire article here.

Gen Y Still Depends on Mom & Dad More Than You Might Expect

Graduating from college may be a symbol of transitioning into the real world, but new grads still depend heavily on Mom and Dad, a new survey shows.

Not only do parents often provide new graduates with financial help, they often lend a (heavy) hand with their child’s job search, too, according to the Adecco Group’s 2012 Graduation Survey. Their telephone calls to more than 500 recent college graduates aged 22-26 found that more than half rely on their parents to pay at least some of their living expenses. The most popular covered expenses include cell phone bill payments (32 percent), food (21 percent), internet (20 percent) and health insurance (20 percent).

When it comes to the job search, nearly a third of those graduates reported their parents are somehow involved in their search, even if they’re not depending on the ‘rents for financial support. One in 10 said they’re tapping their parents’ personal networks to help them find job opportunities.

And get this: males are more inclined to get the extra help. Fourteen percent of young men reported their parents help them find job listings, compared to 9 percent of women. More guys also received help from mom and dad as far as resume and cover letter preparation: 11 percent versus 4 percent of young women.

What do you think? When you’re a new grad, what’s a healthy level of dependence on the ‘rents?