ICYMI – May 15, 2013
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss.
ECONOMIST: New Grads Should Approach The Job Market Like Dating In College – Max Nisen
Critics point to “job-hopping” — a tendency to frequently change jobs — as a sign that the millennial generationis flighty, unable to commit, and self absorbed; all of the stereotypes that we hear in the media. According to University of Michigan Economist Justin Wolfers, they’re just being smart. NPR’s Planet Money asked a series of economists what they would say if they were giving a commencement address. Here’s an excerpt from Wolfers’ response:
“Approach your career ambitions the same way you approached your romantic ambitions at college. Sure, you’re looking for ‘The One,’ but the only way to find that is by going on a lot of dates. And you should think about your first job as a good first date. Try it out. If you like it, stick around for another year. But if not, ask another employer out. And keep playing the field until you’ve found the job you want to stay with.This pattern of hopping between jobs while young, before settling down, is in remarkably common. And it makes sense, too. Romantic success never follows from trying to improve your partner; it follows from moving on and finding a better match. The same is true in the world of work.Indeed, economic research shows that most large pay gains come not from your boss promoting you, but rather from moving to a job that’s a better fit, with a different employer.”
Baby-Boomer Marketers Are Misreading Millennials’ Media Behavior – Bonnie Fuller
Baby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first generation that actually outsizes the influential-but-aging boomers. So why are so many senior marketers missing the opportunity — and their piece of $200 billion in spending power?
Why are they convinced the methods and media that have worked over the past 30 years of their careers will continue to produce results with tech-savvy millennials, even though they have vastly different media habits?
Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents’ love for the “touch” of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations.
Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all.
Teens Drive Pheed to #1 Social App – Ilya Pozin
Is Pheed the next Twitter? Many of us asked that four months ago, and lo and behold, today the popular new social media platform entered the high school demographic in strong stride; quickly climbing Apple AAPL-1.44%‘s Charts of Top Free Apps, now at #1 in social networking above Twitter and Facebook (it’s also #16 out of all free apps in the App Store). As we all know, the social sphere is quite crowded — one can hardly keep up with Facebook, Twitter, Instagram, Tumblr, and Vine. This fact makes Pheed’s recent growth all the more interesting, as it’s an industry many feel is not open to disruption.
Since Pheed launched their iPhone app in mid-November the platform has been growing steadily, entering into Apple’s Top Charts within weeks, as well as the top 100 apps in over 30 countries. With well over a million users, the app has become popular among creatives – artists, photographers, filmmakers, musicians, actors, and — as of 48 hours ago — seemingly also among teens.
Teens are, in fact, largely responsible for the new surge in growth that pushed Pheed to #1.
