ICYMI – June 5, 2013
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss.
Social Media and Digital Agencies Will Vanish Within Ten Years
- Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are ‘digital natives’
- Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers
- 70% believe marketing landscape will be ‘dominated’ by Content Marketing and ‘PR Thinking’
- Facebook overwhelming choice as ‘most important’ social media tool
- Generation is critical of marcoms industry for enjoying ‘unfair subsidy’ via unpaid internships and ‘not doing enough’ on sustainability
- 86% want to work for agencies that are as much about the creation of social good as about creating profit for brands
- Red Bull Stratos most admired campaign of the year
- Maurice Lévy, Chairman and CEO of Publicis Groupe [EURONEXT Paris: FR0000130577] said the results were ‘fascinating’ and ‘even our new talent should not be complacent’ about digital media.
The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.
Hispanic Adult Millennials and Gaming – Erica Saylor
Gaming is a big part of life for many Millennials. But are there differences in the ways Hispanics and non-Hispanics make decisions about which gaming systems to buy? And once they have gaming devices, do they use them differently? To find out, Tr3s asked adult Millennials in both groups about their gaming-related habits as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty.
The most important finding about gaming that this study revealed was that gaming consoles are really a product for the whole family in Hispanic adult Millennials’ households. For non-Hispanic adult Millennials still living with their parents, it’s the opposite: gaming devices are more of an individual item.
Going Deeper With Kids: Asking Great Questions – Todd Lowans
I sat intently and listened as Jon talked about how broken, devastated and utterly hopeless he felt. I listened for what must have been an hour straight (it was definitely 2 venti coffees). There were a ton of times I bit my tongue as to not cut in. I knew I needed to listen and take it in. By it I don’t just mean what he was saying but what he was feeling and communicating, under the veil.
Then it was my turn. Jon said, “What do you think about all this? How do i fix it?”
This would be the even more challenging part. You see the it wasn’t a parental divorce, or a major life decision, it was that his girlfriend of 7 weeks broke up with him. In the grand scheme of life, not devastating, not life changing, not a big deal (can I say that?). But to him, in this moment, it was earth shattering.
As Campus Life leaders our job in these situations (and other more serious ones) is to listen well then ask great questions that get to the core of the issue. That way we can bring it back to the Gospel in an intelligent way.
