ICYMI – October 29, 2013
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss.
38% of Children Under 2 Use Mobile Media, Study Says -Meg Wagner
Nearly two in five children have used a tablet or smartphone before they could speak in full sentences, according to a new report.
Conducted by family advocacy organization Common Sense Media, the study found that 38% of children under the age of 2 have used a mobile device for playing games, watching videos or other media-related purposes. In 2011, only 10% had.
See also: 10 Terrific iPad Apps for Toddlers
By the age of 8, 72% of children have used a smartphone, tablet or similar device.
“This is the true sign that the digital generation has arrived,” Common Sense Media’s founder and CEO Jim Steyer told Mashable.
The study found that mobile-device use among very young children is growing rapidly, especially compared to other mediums. Television viewership remained stable, with 66% of children under 2 watching in both 2011 and 2013. Computer use grew from 4% to 10% over the two years, but DVD viewership actually declined, from 52% in 2011 to 46% in 2013.
Harry’s Is Opening A Barbershop, Or, A Bridge For Online And Offline Customer Behavior
Months after Warby Parker opened its flagship store in New York, co-founder Jeff Raider is taking his other venture, Harry’s, in a brick and mortar direction as well. Tomorrow, the shaving supply startup will open the doors of its “Corner Shop,” a barbershop-slash-retail location in SoHo.
The small, airy shop houses two barber chairs with old school engraved footrests. Behind them there’s a wall of glossy razor handles in bright orange and navy and a pared-down selection of grooming products. It’s cool, even if the decorative copies of “How to Stay Alive in the Woods” and “The Craft of the Knot” feed the gentlemanly vibe a bit obviously. Customers can book a haircut and shave online, or just swing by the shop for an appointment.
The shop accomplishes a few things. It’s a brand experience that moves product in the moment and immerses the customer in the aspirational Harry’s lifestyle. And, with the help of a companion app for the barbers, it closes the loop on offline and online customer behavior.
Things You Should Know: Brandjacking
Welcome to Things You Should Know, our new ongoing series on Millennial-fueled trends, slang, and memes that will keep you up-to-date on everything happening in youth culture.
Last week, media organizations began to report that online vigilante group Anonymous had hacked Westboro Baptist Church’s Facebook page after the church announced they would be picketing the funerals of the Boston Marathon bombing victims. But the truth soon came to light: Westboro had never had ownership over the page at all; Anonymous had started the fake page themselves months before. Westboro had been brandjacked.
The term brandjacking has been in use since around 2007, when it was used in an article in Businessweek describing the new problems that corporations were facing protecting their reputations online from “cybersquatters,” individuals using unauthorized trademarked name or phrase in a domain name. These days the practice of brandjacking has become much more complicated. Brands’ reputations online are as vulnerable as consumers’—perhaps more so because they are bigger more alluring targets with more public failings. And because brands don’t have emotions or feelings, to Millennials don’t see it as bullying. For this generation, trusting what they read online is already a dubious process, and with brandjacking becoming more common, the veracity of every brand message, profile, and campaign is up for questioning. In an era of catfishing and profile hacking, brands are not above having their identities stolen, and brandjacking is taking on many forms.
– See more at: http://www.ypulse.com/post/view/things-you-should-know-brandjacking#sthash.a9uILvhG.dpuf
