ICYMI – November 12, 2013
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss.
Over 5% Of Instagram Ad Views Have Led To Likes, Signaling Big Potential – Josh Constine
Instagram ads are off to a strong start. CEO Kevin Systrom said about the early ads that “Over 5% of the impression led to Likes on these ads that we’ve run. That’s pretty tremendous considering most of the ads we see on the internet we ignore.”
At the GigaOm Roadmap conference Systrom also said many of the comments were people asking where they could buy the Michael Kors watch.
Instagram analytics company Nitrogram looked at the Kors ad yesterday and believes it was seen 6.15 million people and received over 218,000 Likes, as SocialFresh reported. That would imply 3.57% of views led to Likes of the photo, which isn’t far off Systrom’s stat.
In conversation with Om Malik, Systrom discussed that ads are just one more step in the transition of Instagram into a world-changing company. ”We’re now at 150 million+ active users. [We’ve gone from a] cool startup in Silicon Valley into something that affects the mainstream” Systrom said. He also noted that over 55 million photos are shared to the service per day now.
Om asked whether the ads roll out was “working out”, as last month Instagram announced ads would come to the service, and the first ones appeared last week. Systrom explained “Are they making us hundreds of millions of dollars per day? No, but that wasn’t the goal. We announced we’d take it slow doing it the right way. We measure the ‘how it’s going’ by how the roll out is going and how we’re making this transition.”
Bring Your Parents to Work Day is a Good Thing. No, Really. – Lisa Evans
How much do your parents know about your work? According to a recent LinkedIn survey, probably not much. The survey revealed one in three parents don’t have a clue what their children do to earn a living, despite the fact that the millennial generation (those born between 1982 and the early 2000s) tend to rely on parents for support and advice, particularly where their careers are concerned.
To help bridge the gap, LinkedIn is hosting the first-ever Bring in Your Parents Day on November 7th, giving parents the opportunity to see first-hand what their offspring’s work days look like.
Richard Hungerford, CEO at BrightKit, a Vancouver-based social media company, immediately jumped on board. “We often joked about our parents not knowing what we do so we felt like this was a perfect [opportunity] to explain what we do on a daily basis and show off our work,” says Hungerford, himself a Millennial.
TOMS opens up a maretplace for socially responsible brands online – Anna Rudenko
The apparel, footwear & accessories brand TOMS, known for its “One for One” charitable scheme, launches a new online store that sells not only the label’s own products, but goods from other ethical companies as well. With TOMS Marketplace running on toms.com, the brand drives its philanthropic commitment further by lending its platform to more social entrepreneurs.
All the 30 companies partnering with TOMS—Movember, charity: water, Falling Whistles are amongst them—share the same social ethos that focuses on supporting people in need across the globe.
At the moment, the Marketplace is available for the U.S. shoppers only, and offers a collection of +200 items such as bikes, lamps, cufflinks and all sorts of bags. The prices range from $5 to $500—for instance, the Nicole Weekender by JADEtribe is available at $418, while the Paisley Stocking by JOYN costs $27.
