Millennials have been the recipients of some harsh judgements and labels, some earned…some not. They are referred to as everything from entitled to self-centered. Others have branded them with terms like the “Me Generation,” “Trophy Kids” and “The Narcissism Epidemic.” No generation can be singularly characterized by any one label or term. For example Millennials have morphed in many ways…
Category Archives Millennials
Talk is cheap or so goes the maxim. Every generation esteems authenticity but especially the present one. This generation is more impressed with the way you live than the words you say. FutureCast executive Greg Vodicka has discussed this concept extensively and challenges organizations to consider the difference between “StoryLiving and Storytelling.” The learning curve for “Next-Gen” students may be…
“GEMS,” was trademarked as early as June 2012 by XO Group. Over the last couple of years, millennial women have made it into an art. However, perhaps it was the gathering of marketing and research executives in late June of 2014 at the offices of TIME Inc. in New York City that placed the real spotlight on this sub-target. This…
If you work with Millennials then you have probably had multiple discussions and/or debates about alcohol. The purpose of this blog is not to address the topic of drinking but to inform you of a trend. Millennials are changing the culture as wine consumers and because they now represent one third of the core drinkers, the industry has taken note.…
There was a day when people waited for news of the Olympics as they sat by their radios, but those days are gone. They were replaced by newspapers, television and the web. But recently the front page of the USA Today, July 20-22, 2012, reminded us that information would not be limited to those media venues in the London Olympics.…
There can be a million distractions while driving and the laws restricting cell phone usage and texting are an attempt to minimize diversions. But I have to admit one of my greatest distractions is reading bumper stickers. I am simply intrigued by some of the philosophical nuggets that can be gleaned from those little pieces of adhesive. I have been…
The recent Pew Report (November 2011) made some interesting observations about Millennials. The report specifically addresses the topic of politics. One of the categories caught my attention, noting the perceived role of religion as a key to our Nation’s success. I suggest you go directly to the report for the complete comparison as well as other insightful information. The bottom…