One of the first rules of communication is understanding your audience. Unfortunately, we have all heard sermons, speeches or lectures that were off topic - or missed their target audience by a decade. Being conscientious in the preparation of our content is vital, but it is also imperative we understand the people we intend to address. Over the years I…
Tag Archives Absolute Truth
Understanding your audience is one of the first rules of communication. Yet we have all endured off-topic sermons or lectures which missed their target audience by a decade or two. It is vital we be conscientious in the research and preparation of our content. However, understanding the people to whom we intend to deliver the content is imperative as well.…
”Don’t talk to me about absolute truth…truth is what I say it is!” Those words were said with emphasis and passion that bordered on anger. I was engaged in conversation with a college student. The discussion had been going well until I brought up absolute truth. When I was asked what I meant by absolute truth I said three things…
Students are not the only ones who struggle with post-modernism, tolerance and the rejection of absolute truth. Adults live in the same world and are often no more prepared for the challenges of pluralism than their children. As fathers, we must embrace the truth as well as live the truth before we can passionately teach the truth to our families.…