The studies on the distinctives between generational cultural nuances are in abundance. Beginning with the Builder generation, we have defined each group right up to the present Gen Z which populates our student ministries. Millennials are no longer students in our ministries, they are now the leaders of those ministries and the church. I mean this as a classification, not…
Millennials have been the recipients of some harsh judgements and labels, some earned…some not. They are referred to as everything from entitled to self-centered. Others have branded them with terms like the “Me Generation,” “Trophy Kids” and “The Narcissism Epidemic.” No generation can be singularly characterized by any one label or term. For example Millennials have morphed in many ways…
Talk is cheap or so goes the maxim. Every generation esteems authenticity but especially the present one. This generation is more impressed with the way you live than the words you say. FutureCast executive Greg Vodicka has discussed this concept extensively and challenges organizations to consider the difference between “StoryLiving and Storytelling.” The learning curve for “Next-Gen” students may be…
Why is it that every time I order food I hear something like: “Would you like that Super-Sized?” “Will that be small, medium or Large?” “Lunch or dinner portion?” “Do you want to add a side for just …?” or my favorite “Tall, Grande or Vente?” Sometimes the most difficult decision in ordering food is choosing the size you want…
For the last twenty years or more we have scrutinized the Millennials. Their positive and negative characteristics have been paraded across the airwaves and written page not to mention the plethora of blogs. Now they can either feel neglected or relieved as some of that attention is turned toward the “Plurals.” If the term “Plurals” is new to you, it…
“GEMS,” was trademarked as early as June 2012 by XO Group. Over the last couple of years, millennial women have made it into an art. However, perhaps it was the gathering of marketing and research executives in late June of 2014 at the offices of TIME Inc. in New York City that placed the real spotlight on this sub-target. This…
If you work with Millennials then you have probably had multiple discussions and/or debates about alcohol. The purpose of this blog is not to address the topic of drinking but to inform you of a trend. Millennials are changing the culture as wine consumers and because they now represent one third of the core drinkers, the industry has taken note.…
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss. How millennials upended America's wine scene, one taqueria at a time - Hannah Selinger…
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss. 74 Of The Most Interesting Facts About The Millennial Generation - Dan Schawbel Throughout…
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss. Relationship Marketing and Millennials - Steve Olenski Ah Millennials, the much desired demographic…