Understanding your audience is one of the first rules of communication. Yet we have all endured off-topic sermons or lectures which missed their target audience by a decade or two. It is vital we be conscientious in the research and preparation of our content. However, understanding the people to whom we intend to deliver the content is imperative as well.…
I know it is against the law to give “Insider Investment Tips” but I just can’t restrain myself. I probably should not be so bold as to publish them on the internet but this information is critical and time sensitive. I don’t want you to miss the opportunity of this “Investment of a Lifetime” to make your “Investment in a Life.” I knew I had…
Describing Gen Z as Plurals because of their pluralistic characteristics seemed as obvious as calling the previous generation Millennials. At least the marketers thought so when they selected Magid Generational Strategies (Marketing Corp) the winner at the Naming the Next Generation Conference in New York City. Let’s examine three commonly held values of Gen Z Plurals... Values-orientated but not traditional…
There are just some concepts that demand imminent action! Time is of the essence when facing crisis. The epidemic of secularization on society generally--but specifically on students--fits into the imminent action category. The consequences are sweeping for all of Christendom, but the long-term effects on Gen-Z could be devastating. I am not “Chicken Little” and do not believe “the sky…
There is a change occurring globally necessitating a shift in the youth ministry paradigm for Christendom. Many forward thinking ministries have been addressing this challenge, making adjustments and are in the advanced stages of strategic planning. However others find themselves in dire need of accelerated tutoring in order to catch the concepts. Youth Ministry is experiencing a major shift due…
John and Christy Page lead an incredible team for Word of Life that is impacting the youth of South Africa. I had the privilege of serving with John and Christy in the States for several years before God called them to this amazing country, and I am real fans of their ministry. Listen to John’s passion for the students in…
Columbus may have proven that the world is geographically round but the internet has flattened it again as it relates to culture and trends. When students look at the world they see no barriers, only the horizon. Globalization plays a major role in the molding of student culture thus effecting student leaders. The fact that trends can be global rather…
Why is it that every time I order food I hear something like: “Would you like that Super-Sized?” “Will that be small, medium or Large?” “Lunch or dinner portion?” “Do you want to add a side for just …?” or my favorite “Tall, Grande or Vente?” Sometimes the most difficult decision in ordering food is choosing the size you want…
For the last twenty years or more we have scrutinized the Millennials. Their positive and negative characteristics have been paraded across the airwaves and written page not to mention the plethora of blogs. Now they can either feel neglected or relieved as some of that attention is turned toward the “Plurals.” If the term “Plurals” is new to you, it…
If you are like me you try to read as many articles, blogs and books as possible but just cannot catch all of them. “In Case You Missed It” is my way of pointing out a few “reads” that I think are too good to miss. How millennials upended America's wine scene, one taqueria at a time - Hannah Selinger…